摘要
以韩礼德(Halliday)系统功能语法中人际功能为理论框架,以可口可乐历年65则广告语为语料分析可口可乐广告语中的人际意义,并通过不同语气扮演的语言角色探索可口可乐广告实现人际意义的策略和手段。研究结果既体现了对人际意义的创新运用,也为广告语的鉴赏和设计提供了语言学依据。
Taking Hallidy′s interpersonal function in systemic functional grammar as the theoretical frame-work,it analyzed interpersonal meaning in the over 65 advertising slogans of Coca-Cola and explored its means and strategies to realize interpersonal meaning through the language role played by different tone .It is not only a newly scientific linguistic evidence of manufacture and appreciation of advertising slogans , but also a creative exploration of the application of interpersonal meaning .
出处
《蚌埠学院学报》
2014年第2期106-108,共3页
Journal of Bengbu University
关键词
语气
言语角色
人际意义
可口可乐广告语
mood
speech role
interpersonal meaning
advertising slogans of Coca-Cola
