摘要
移动搜索正在深入到移动互联网用户的生活,为更好地了解移动搜索终端用户行为,以提供更好的服务,对移动搜索终端用户的行为进行了调查。共发出调查问卷522份,收到有效问卷508份,通过对有效问卷进行深入研究,分析移动用户使用移动搜索的行为习惯,得出移动搜索呈现本地化、使用需求碎片化、使用习惯已经形成、用户年龄较为集中等结果,为探索移动搜索新业务提供有效的数据支持,并从搜索精度、搜索方式、提高搜索质量等方面对移动搜索的发展提出合理化建议。
Mobile search is going into everyday life of mobile internet users.In order to better understand the behaviors of mobile search in terminal users,and provide better service,investigation is carried out on the behaviors of mobile search in the terminal users.522questionnaires are sent out and 508valid ones are received.The investigation results from the valid questionnaires show different behaviors characteristics of using mobile search,such as localization,fragmentation,habit formed,and age concentrated,etc.Effective data support can be used to explore new business of mobile search.Some suggestions are also put forward in terms of the accuracy,style and quality,etc.
出处
《西安邮电大学学报》
2014年第2期108-112,共5页
Journal of Xi’an University of Posts and Telecommunications
基金
工业和信息化部通信软科学研究计划基金资助项目(2012-R-41)
陕西省工业攻关基金资助项目(2012K06)
关键词
移动搜索
移动终端
调查问卷
用户行为
mobile search
mobile terminal
questionnaire
users behavior
