调控“伤气”,地王“伤身”

Faux Pas of Regulation and Prime Lot

2007年和2009年,连续两次战略性的失误,成为了＂一线金地＂和＂二线金地＂的分水岭。2000年,履新仅两年的金地董事长凌克,不顾集团上下60%的反对声,毅然带领金地走出了深圳,走上了全国化的扩张道路。这一战略性的决策,让金地成为了一家全国性的房地产开发企业,并在一年后跻身＂招宝万金＂一线龙头企业的行列。然而,骑着白马的并不一定是王子,也可能是唐僧,战略性扩张所带来的结果,除了成功的荣耀之外,也有可能是失败的苦果。

High land prices directly led to project hoarding and prolonged development, which has made sales ever harder and left a bad influence on Gemdale＇s strategy in terms of proportion of rigid demand housing. So these projects had to transform to highend, even with higher prices Gemdale still enjoyed lower profit. In the first half of 2013, Gemdale＇s settled net profit is 5.2%, less than hail of that of Vanke.