摘要
崇左市是个新兴的边贸城,如何塑造和推广好边贸城市这个品牌,对桂西南边境地区的经济社会发展有着重要的战略意义。崇左市政府作为城市品牌的传播营销的主体,应立足中国—东盟大背景,综合分析崇左市的人文、历史、地理及资源优势、特色,准确城市定位,建立城市品牌,并通过多种路径进行城市品牌的传播,以提高城市价值和城市竞争力。
As a key border trade city and the door to ASEAN, the brand image of Chongzuo city is of great strategic significance to the improvement of economy and people＇s life in southwest Guangxi. Based on development of border trade city in southwest Guangxi and the case study of Chongzuo city, the route choice of building and promoting the brand image of border trade city in southwest Guangxi is analyzed and investigated with the theories of brand, management, communication and advertisement.
关键词
边贸城市
品牌塑造
传播路径
border trade city
brand communication
building
promoting
route
