数字产品供求影响因素分析

An Analysis on the Factors Affecting the Supply and Demand of Digital Products

简述数字产品的概念和特征,在此基础上,从社会信息需求、信息生产力要素、数字产品的价格、数字产品的公共物品属性方面分析影响数字产品供给的因素,从网络效应、数字产品的定价策略、数字产品的粒度与可测试性、信息技术、消费者的支付能力和消费观念方面分析影响数字产品需求的因素。

The paper makes a brief description of the concept and characteristics of digital products, and on the basis of it, analyzes the factors affecting the supply of digital products from community information needs, information productivity, prices and public belonging property of digital products, and also analyzes the factors affecting demand for digital products from these perspectives： network effect, price strategy, granularity and testability of digital products, information technoloav, affordabilitv and consumer attitudes.