物流中心规划的市场调研方法研究

Study on Methods for Market Research in Programming Logistics Centers

针对我国物流中心规划中市场调研普遍缺失、建设投资盲目的状况,创造性地对物流中心市场调研方法进行研究。通过对我国物流中心规划及市场调研现状的分析、物流中心市场调研理论的系统描述、物流中心市场需求和供给调研方法的研究,提出了物流中心市场调研的方法、内容与指标体系。

In this paper, in view of the current status of the market survey practice in the programming of logistics centers in China, we described systematically the theories concerning the market survey of logistics centers and proposed its method, content and index system.