大规模铺设物流网络成本对汽车营销的促进作用分析

Study on Promotional Effect of Cost of Mass Construction of Logistics Networks on Automobile Networks

提出了一种分析大规模铺设物流网络对汽车营销促进作用的模型,分析汽车分销中物流网络成本的构成,将其划分成运输成本以及配送中心成本,对不同的成本进行量化分析,获取汽车营销的成本函数,采用数据包络分析方法构建物流营销网络的成本模型,分析物流网络构建成本对汽车营销资源配置的促进作用,估计汽车营销的经济效益。实验数据说明,物流网络构建成本的最低化能够确保汽车企业营销资源的合理分配,进而提高汽车企业的经济效益,具有较强的实用性。

In this paper, we proposed an analytic model for the promotional effect of the mass construction of logistics networks on the marketing of automobile products, analyzed the composition of the logistics network cost in the distribution of the automobile products, divided it into transportation cost and distribution center cost, studied quantitatively each of the two and analyzed the promotional effect of the construction cost of the logistics network on the allocation of the automobile product marketing resources.