网络环境下景区主导型旅游供应链合作盈利模式研究

Study on Cooperation and Profiting Mode of Scenic Spot-dominated Tourism Supply Chains in Internet Environment

依据旅游供应链理论,从网络环境的视角对旅游供应链结构、利益主体的主导作用变化进行了阐述,提出了网络环境下的旅游供应链合作盈利模式,主要包括旅游景区低价进入形成规模经济、旅游供应链上各利益主体战略合作、政府的监管和调控作用,多方协作实现旅游的可持续发展,为旅游产业的良性健康发展提供参考。

In this paper, in accordance with the tourism supply chain theory, we illustrated the structure of the tourism supply chain and the leading role of the supply chain stakeholders, and then proposed the cooperative and profiting modes of the tourism supply chains under the internet environment.