用户体验形成基本机制及其设计应用

Basic Mechanism and Its Design Application of User Experience

目的研究用户体验形成的基本机制,以此为基础区分体验类别和分析它们之间的相互关系,探索体验在产品设计中应用的基本方法。方法通过认知心理学研究体验形成的基本机制,将体验区分为审美体验、意义体验、情感体验和功能体验,基于它们之间的相互关系构建了体验格式塔。结论体验形成是在用户和产品互动过程中由情感驱动的用户感知、评价和决策的过程,情感体验是体验格式塔的核心,以"Emolinkage"设计为例对此理论在设计实践中的应用进行了探索。

Objective To explore the basic mechanism of user experience, and analyze different experience categories and relationships among them in order to promote the application of experience in product design. Methods The basic mechanism of experience is analyzed based on cognitive psychology, and the whole experience may be divided into four categories：aesthetic experience,meaning experience,emotional experience and functional experience,which construct the experience gestalt due to their relationships. Conclusion The experience is generated from the emotion-driven user′s perception,appraisement and decision in the interaction process between user and product,and the emotion is the key in the experience gestalt.At last,the way of applying design theory to design practice is made further exploration by taking ＂Emolinkage＂ as a case.