基于社会网络分析的安化黑茶网络营销策略研究

Research on Network Marketing Strategy of Anhua Dark Tea Based on Social Network Analysis

社会网络分析为研究社会关系提供了数学的和可视化的分析方法。该研究运用社会网络分析方法,对安化黑茶的网络营销进行了系统分析。通过客户与客户间关系网络的认识和客户角色的定位,进一步全面深入认识客户,优化安化黑茶客户关系管理,从而提高安化黑茶的营销效率。

Social network analysis provides a mathematics and an visual method for the research of social relations. By using social network analysis method,the network marketing of Anhui dark tea was analyzed. Through cognition on relationship network among consumers and positioning of consumer,so as to further deeply understand of consumers,optimize Anhua dark tea consumer relationship management,improve marketing efficiency of Anhua dark tea.