加入WTO与我国零售业发展战略研究

On the Development Tactic of Retailing in China

本文对我国零售业现状、竞争态势及发展战略选择进行分析研究。百货商店长期是我国零售业的主力业态， WTO入关后其面临的冲击最大。本文分析了我国零售市场的经营格局的变化，对大型的百货的发展提出了对策建设，重点讨论了百货商店建构竞争优势的关键是塑造核心竞争力。

On the basis of in－ depth analysis of the foreign retail enterprises in China, these paper summarizes their distinct operation strategy in China, so as to provide domestic retail stores with successful foreign experience.Department stores, still the main force of China business, have been contributing much to the economic development, with the surge of new stores forms, department stores confront great challenges. Therefore, traditional department stores have to restructure the merchandise mix, operation, purchase method, market positioning and operation format urgently.