试论实施名牌战略中的技术支持问题

Try to Discuss the Technical Support Problem of Carrying Out Famous Brand Strategy

名牌实质上是有一定优势或强大优势的品牌，而名牌所实现的品牌优势，最主要的就是技术的优势。实施名牌战略，就是企业要不断地追求技术进步，依靠技术支持作用来研究与开发新产品，并把新产品推向市场。这是名牌战略实施成功的重要之本。为其内涵所决定，也为国内外众多的企业所证实。

Famous brand's essence is the brand of having certain superiority or powerful superiority, and the brand superiority of famous brand, most mainly, is technical superiority. Carrying out famous brand is that enterprise must pursue technical progress incessantly, which relies on technical support action research and develop up－ to－ date productions, and push them to markets. It is an important basic to carry out famous brand succeed, which is decided by the contents and is confirmed by a lot of enterprises.