摘要
本文旨在探讨高技术企业应以何种导向来指导企业发展，文章通过对奉行市场导向理念的 9家高技术行业领先企业的成、败分析指出：同样理念却导致不同执行效果的主要原因在于市场导向界定不清、一些企业没有区分出主流顾客与灯塔顾客，进而，提出了灯塔顾客导向理论，并在理论上予以了论证。
The purpose of the paper is to explore what orientation should be held by high－ tech enterprise for further development. By analyzing the performance of nine leading corporations with market orientation in the high－ tech industry, the paper reveals that the reason why the performance of companies with the same orientation is different is that the definition of market orientation isn't clear and some of them can't distinguish between lighthouse－ customer and mainstream－ customer. Based on this analysis, the lighthouse－ customer orientation theory is suggested. And then, the theory is tested. Finally, the paper shows the value of the theory and the future research directions.
出处
《中国软科学》
CSSCI
北大核心
2000年第12期96-101,共6页
China Soft Science
关键词
主流顾客
灯塔顾客导向
市场导向
高技术企业
mainstream－ customer
lighthouse－ customer
market orientation
high－ tech enterpr
