新产品市场扩散过程中的市场检查及其模型研究

Research on the Market Inspection and the Model of Inspecting Cycle During the Process of Market Diffusion of New Product

在新产品的市场扩散过程中 ,由于项目的不确定性 ,市场检查显得尤为重要。本文从检查的意义、检查的项目、检查周期模型的建立和检查方法四个方面加以分析讨论 ,特别对市场检查周期模型做了深入的研究。

During the process of market diffusion of new product,inspection on market plays a vital voce due to the uncertainty of projects.This paper analyzes the significance of narket inspection,the details of market inspection,the model of inspecting cycle and the inspecting method,especially it conducts an in-depth probe into the model of inspecting cycle.