河南省地方文化旅游形象片制作艺术探索

The study on the art of making local cultural tourism image of Henan province

河南是全国最大的文化旅游目的地市场之一,研究河南省文化旅游的宣传与推介必须重视旅游形象片的形象创意与精美制作。文案是创意的载体,文案策划的好坏,直接关系到文化旅游形象片的影响;拍摄、制作、传播是旅游形象片实现效用的具体过程。为了取得更好的播放效果,需要我们把艺术的手法与技巧融入到形象片的拍摄、制作和传播中。

Henan is one of the largest cultural tourism destination markets in China. In order to study the propaganda and promotion of cultural tourism in our province,we must pay attention to the creativity and exquisiteness of tourism image film. Documents are the carrier of ideas,the quality of them directly relates to the influence of the cultural tourism image film. Filming,producing and transmission are the embodiment of image film‘s function,in order to obtain a better effect,we need to put artistic techniques and skills in them. Therefore,cultural tourism image films are the unity of commercial and art.