摘要
芷江是世界反法西斯战争胜利重要历史见证和纪念地。为成功打造"中国和平文化旅游第一品牌"目标,本研究从游客的情感体验与消费需求视角出发,以实地调查为依据、重要性与可行性分析为基点,进而具体提出深挖民族抗战与和平内涵、创新旅游宣传营销策略、加强与异地旅行企业的互利合作、促成辖区内各景区组合与侧重特色旅游商品与娱乐开发等五项建议。
Zhijiang is the important historical testimony and memorial of the world＆#39;s anti - fascism war . For realizing the goal of “the first brand of the peace cultural tourism in China” and based on field investigation , the author of this article presents some suggestions on deeply digging the national Anti - Japanese War and peace , innovating tourism publicity and marketing strategy , strengthening field cooperation with travel enterprises ,facilitate the combination of neighbors scenery and developing tourist commodities and entertainment .
出处
《怀化学院学报》
2014年第2期37-39,共3页
Journal of Huaihua University
基金
怀化学院科研项目:湖南和平文化旅游深度开发研究--基于芷江侗族自治县的实证分析(HHUY2011-27)
关键词
抗战胜利受降坊
深度挖掘
创新
the memorial gate of Japanese surrender
depth development
innovation
