我国广播影视业上市公司规模经济效应研究

Research on the Economies of Scale of List Companies in the Broadcasting, TV and Film Industries in China

广播影视企业是否存在规模经济效应直接反映了公司资源利用效率以及整体经营状况,基于16家广播影视业上市公司财务数据,建立超越对数生产函数模型,通过计算规模弹性系数判断广播影视企业是否存在规模经济效应。研究表明:现阶段我国广播影视业上市公司的经营均不存在规模经济效应,资产规模与规模收益弹性之间有极强的正相关性。

Economies of scale are the important criteria which reflect the broadcasting, TV and film company＇s resource utilization efficiency and their operating situations. This paper employed the financial data from 16 those listed companies to compute elasticity of economies of scale, and established the Translog Production Function Model through whether the effect of economy of scale in radio and television companies by calculating the scale elasticity coefficient. The research shows that there is strong positive correlation between assets scale of listed companies and their elasticity of economies of scale.