中国体育用品品牌网络营销模式比较研究

Comparative Study Based on Online Marketing Model of China's Sports Good Brand

网络营销以其传统营销所不具备的优越性成为如今越来越不可忽视的营销力量,而未来巨大的发展潜力将为销售带来更多更可观的经济价值。通过对中国体育用品公司的网络营销模式展开比较研究,依据相关的经济学和管理学知识,对我国体育用品品牌的网络营销模式进行了利弊分析,以探索如何使其更好地发挥作用。

Online marketing has unique advantages than traditional marketing and has become a kind of marketing model cannot be neglected, and its huge potential also brings about more subjective economic values to sales. According to the related economy and management principles, this paper takes a comparative study on online marketing model of China＇s sports goods brands and analyzes the advantages and disadvantages to seek how to make it work better.