新媒体背景下小说创作与受众认同

Novel Creation and The Identity of Audience Under the Bbackground of the New Media

在新媒体时代,小说创作从功能、受众到传播方式都深受影响。一方面,小说创作发展的空间和途径更为宽广自由;另一方面,量大质浅的小说正在销蚀受众的审美期待。但从小说本质及社会需求来看,小说创作的继续存在是十分必要的,而且意义重大,关键在于小说的主要功能是对社会存在的探索展现;小说对受众思想和情感具有积极的引导提升作用;小说在多种方式扩散下会投射受众情感,并获得受众心理认同,实现其承担社会责任、彰显人文关怀、提升审美愉悦感的价值和意义。

The function, audience and the mode of transmission of Novel creation are influenced In the era of new media .On the one hand, the space and way of the development of novel creation have more broad , more freedom; On the other hand, a Large a-mount of novels because quality is shallow are withering audience ’ s aesthetic expectations.But think about the novel essence and so-cial needs, the continued presence of novel creation is very necessary and is of great significance, the key lies in the novel＇s main function is to explore and reveal social ’ s existence;novel affects thoughts and feelings of the audience actively;Novel is projected to spread the audience’ emotions in a variety of way, and obtains the audience psychological identity, to achieve its social responsibility, reflect humanistic care, enhance the value of aesthetic pleasure and meaning.