摘要
详细分析了营销渠道及其特点，全面论述了营销渠道系统的发展变化趋势。在此基础上，对企业营销渠道决策进行了简要的介绍，继而有针对性地研究了渠道系统成员决策行为。最后。
This paper analyses marketing channel system and its characters in detail, then discusses its developing trend overall. Based on this, the marketing channel decision in corporation is introduced in brief and the decision behaviors of members in channel system are studied. At last, the paper presents the noticeable problems about how to control marketing channel for enterprise.
出处
《科技与管理》
2000年第1期22-25,共4页
Science-Technology and Management
关键词
营销渠道
营销渠道系统
决策行为
marketing channel
marketing channel system
decision behavior
