基于时间竞争的农产品分销策略

Time-based Competitive Distribution Strategies of Agricultural Product

随着竞争全球化和信息技术的迅猛发展,时间成为获取竞争优势的新源泉。在构建基于时间竞争的农产品营销渠道模式基础上,从基于生产者的时间竞争、中间商的时间竞争和顾客的时间竞争角度提出了农产品营销渠道的时间竞争策略,以期为扩大中国农产品的市场竞争优势、为地方政府和农业企业管理者的决策提供有益的参考。

With the rapid development of the competition of economic globalization and information technology, time is to be the new source of competitive advantage. On the basis of constructing marketing channel mode of agricultural products timebased competition and considering time competition with producers, middlemen and customers, time competition strategies of the marketing channel were put forward to help improve market competition advantage of agricultural products in China and to provide decision making with beneficial thinking for the local government and agricultural enterprise management.