种子产业链价值创造的实证研究——以水稻种子产业链为例

An Empirical Research on Value Creation of the Seed Chain: Taking the Rice Seed Chain as an Example

在已有文献关于水稻种子价值要素构成研究的基础上,构建水稻种子产业链价值创造评价指标体系,并以此为依据设计调查问卷对水稻种子产业链各主要环节进行实证调研。实证分析的结果显示:①种子各价值要素对总价值的贡献率从高到低分别为:内在核心价值35.90%,内在一般价值20.36%,外观形象9.86%,品牌13.10%,宣传保障8.62%,服务12.16%;②产业链各个环节对种子总价值的贡献率从高到低分别为:研发环节35.64%,生产开发环节30.49%,代理环节17.74%,零售环节16.13%。

The evaluation index system of value creation about the domestic rice seed industry based on the former study of composition of rice seed＇s value elements was built and an empirical research on the main links of the rice seed industrial chain was made. The results showed that the internal core value, internal general value, appearance, brand, advertising and service accounted for rice seed＇s total value of 35.90%, 20.36%, 9.86%, 13.10%, 8.62% and 12.16%, respectively. The research and development link, production link, agency link and retailing link accounted for the seed＇s total value of 35.64%, 30.49%, 17.74% and 16.13%, respectively.