江苏沿海地区服装企业品牌发展路径研究——以盐城市服装产业发展为例分析

A Study on the Development Path of the Garment Enterprise's Brand Name in Littoral Jiangsu Province ——A Case Analysis of the Development in Yancheng's Garment Industry

江苏省是服装生产大省,处于江苏沿海地区的盐城是省内纺织服装发展重要基地,目前盐城服装企业品牌建设处于提升与深化阶段,企业经营模式由以贴牌加工转向自创品牌为主。品牌建设的意识、策略、路径更趋理性,发展品牌不再仅仅因为外界环境的影响,更多的源于内动力发展需要。

Jiangsu is a productive province,Yancheng in Jiangsu coastal areas is an important base for the development of the province＇s textile and garment.Currently brand building in Yancheng ＇ s garment enterprise is in enhancing and deepening stage.The clothing business enterprise in Yancheng were stick the brand of some famous enterprises, and then create their own brand.The consciousness, strategy and path in brand building were more sensed and the effect of develop trademark not only in external environment but also in inner momentum.