京商语言文化软实力建设分析及策略

Analysis and Strategy about Beijing Business Language and Cultural Soft Power construction

文章从传统商业语言文化与现代商业语言文化相互融合、本土商业语言文化与外来商业语言文化相互融合等方面阐述了京商国际化语言文化环境的主要特征;通过分析目前京商语言文化环境现状与缺失对京商语言文化环境进行了阐述,根据目前的优势与不足提出了构建国际化语言文化环境的四个方面的主要策略。

This paper described the main features of Beijing language and culture of international commercial environment,from traditional business language and cultural fusion of modern business language and culture,native language and culture and foreign commercial business language and other aspects of cultural fusion; This paper analyzed the current Beijing language of business analysis status cultural environment,based on the current strengths and weaknesses of Beijing Language and Culture Business,and then put forward four main strategies to build an international language and cultural environment.