安徽体育文化资源与文化品牌的关联性思考

Relational Thinking Anhui Sports Culture Resources and Culture Brand

综合采用文献资料法、走访调查法、问卷调查法、数理统计法、逻辑分析法等多种研究方法,从体育社会学及体育经济学角度阐述了安徽体育文化坚持品牌化发展道路的意义,并从品牌打造、氛围营造、联合旅游业、政策扶持等四个方面提出了安徽体育文化资源坚持品牌化发展的构思。

Using the method of literature,interview,questionnaire,mathematical statistics,logic analysis and other research methods,from the sports sociology and sports economics perspective of the sports culture in Anhui. This paper adheres to the brand development path significance,proposing the Anhui sports culture resources,adhere to brand development ideas and from brand building,to create an atmosphere,combined with the tourism industry,policy support and the other four aspects.