旅游文化载体选择思考——以浙西南丽水为例

The Choice of Vehicles for Tourism Culture: A Case Study of Lishui in Southwest Zhejiang Province

许多学者认为旅游的灵魂是文化,文化和旅游有着天然的千丝万缕的联系,国家也非常重视整合文化与旅游的战略性资源。文化体验是旅游的主要目的之一,而文化的表现需要一定的载体恰当物化并呈现。探讨了旅游文化载体的几种表现形式,提出民俗旅游是文化表现的重要载体,并对浙西南的实例进行分析,就浙西南文化旅游的开发提出相关建议。

Many scholars believe that culture is the soul of tourism and they are involved with each other. Great importance has been attached to integrating the strategic resources of culture and tourism. The cultural experience is one of the main purposes of traveling and cultural need certain vehicles. In the present paper, several vehicles of culture are discussed,the folk tourism is proposed as an important vehicle for culture,and suggestions are put forward for tourism development in southwest Zhejiang based on an analysis of actual examples.