话语的力量:毛泽东“五评白皮书”的政治修辞分析

The Power of Discourse: the Political Rhetorical Analysis of Mao's 5 Reviews of White Book?

研究毛泽东新闻作品的论文很多,绝大多数都将毛泽东的新闻作品视为新闻写作的典范,对其进行传统修辞技巧的分析。其实,毛泽东新闻作品的意义不在于新闻写作本身,而是应将其视为政治领袖通过公开媒体发声、进行广泛政治动员的话语实践。在媒体越来越重要的现代社会,这一话语类型理应得到更大的重视。借鉴英国"剑桥学派"代表人物昆廷·斯金纳的政治修辞理论,通过分析毛泽东"五评白皮书"的新闻评论文本,尝试总结出这一具有强大力量的系列新闻评论所采用的话语修辞方式。同时也说明,对于毛泽东新闻作品的研究完全有可能转换范式,进入到更加广阔的政治传播的研究领域。

There have been many papers about Mao Zedong' s news reports,and most of them treat Mao' s words as the Paradigm of news writing. But in this paper,Mao' s news writing was seen as an important political discourse practice which was made by a top leader,communicated through mass media and tried to mobilize people.