论体育强国视域下的国家体育话语能力

The Construction of Sports Discourse Competence under the Perspective of Sports Power

国家体育话语能力是新时期国家体育战略和国家形象传播的实践命题,更是国家话语能力和话语权利的延伸,主要对国家体育话语能力及其构建进行研究。国家体育话语能力的构建主要依靠体育主管部门的话语能力、媒体对体育传播的话语能力以及体育参与者个体的话语能力来实现。国家体育话语能力的构建策略为:(1)体育主管部门的话语导向展现新体育观,避免民族主义和政治功能的过度宣扬,应关注国民体育基本权利,体现体育发展方式的转变,逐步推动中国体育由金牌至上论向多元化发展模式转化;(2)媒体对体育赛事的报道应逐渐淡化金牌至上和泛政治化倾向,对体育赛事的报道应避免民族主义的过分张扬;(3)作为体育竞赛的参与主体——运动员应该从容高迈,寻找东西方不同价值形态下的共性部分,展现中国传统文化特征,从自身做起,逐渐走向文化自信。

The national sports discourse right competence is not only a practical theme of building the national image and implementing the sports strategy since the reform and opening-up,but also an extension of China＇s discourse competence and discourse power. This thesis examines the national sports discourse right competence and its construction,indicating that to construct the national sports discourse competence should depend on that of sports authorities,mass media and individuals. The strategy for such competence includes the followings：（ 1） the discourse orientation of sports authorities should manifest up-to-date sports outlook and avoid nationalism and over-emphasizing on sports＇ political function. Meanwhile,attention should be paid to ensure citizen＇s fundamental sports right that could embody the transformation of sports development mode from gold-medal-oriented to multi-goal-oriented;（ 2） Media should gradually weaken its tendency of gold-medal-orientation and pan-politicization when it covers the sports events,and should refrain from excessive publicity of nationalism;（ 3） As sports events participants,athletes should find out the common among the cultural differences. They should manifest the characteristics of Chinese traditional culture,and be gradually cultural confident.