论白酒包装设计的审美意境

On Artistic Conception of Liquor Packaging Design

分析了意境的概念、白酒包装设计审美意境的特征,以及白酒包装审美意境在营销和消费中的功能。在此基础上从材料、图片、色彩、造型四个方面探讨了如何从传统艺术中汲取精髓,营造白酒包装的审美意境,增强包装的传达效果,设计出实用和审美,商业和艺术相结合的白酒包装。以提升品牌的竞争力,展现品牌特色;同时为现代白酒包装设计提供有益的指导。

Based on the analysis of the concept of artistic conception,liquor packaging design aesthetic features of artistic conception as well as the aesthetic artistic conception in the marketing and consumption of liquor packaging,the author discusses material,pictures,color,modeling and presents some ideas on how to derive the essence from traditional art,build the aesthetic artistic conception of liquor packaging,enhance the convey effect of packaging,design a practical and aesthetic and combines business and art of liquor packaging in order to enhance the competitiveness of the brand,brand characteristics and at the same time provide useful guidance for the modern liquor packaging design.