从生态位视角看数字时代传统出版社的可持续发展

Sustainable Development of Traditional Publishing Houses in Digital Era from the Perspective of Niche Theory

传统出版与数字出版虽然存在生态位重叠,但它们之间的生态位并不是完全重叠的,存在一定的分化,这种生态位分化就是它们得以共存的生态学基础。采取优化生态环境、扩大生态位宽度和基于生态位分化的错位经营有助于传统出版社的持续发展。

Although niches of traditional publishing and digital publishing are overlapped to an extent, they are differentiated to some degrees. They can co-exist for a long time because of such niche differentiation. The optimization of ecological environments, the enlargement of niche breadth and the position-staggering management based on niche differentiation are helpful to sustainable development for the traditional publishing houses.