诚信缺失的经济学分析

An Economics Analysis of Lack of Credibility and Integrity

现代意义的诚信是中国传统道义与经济学"信用"理念的有机结合,表现为经济伦理和法律制度、工具理性与价值理性、理念与实践、经济效益和社会效益的统一。西方经济学根据对交易博弈中诚信选择的成本—收益分析,揭示了追求利益最大化是市场主体的"经济人"属性。失信的低成本和维持诚信高成本的巨大反差,是诱导失信现象泛滥的经济根源。

The modern meaning of integrity is linked up associatedlly with Chinese ？traditional？morality and economic credit conception. It is the organic unity of economic morality and legal system, instrumental rationality and ？Value？ rationality, theory and social practice, economic returns and social benefits. Western economy analyses cost -- profit accounting of credibility based on Trading game. It brings to light that ＂Economic man＂ attribute of the market subjects pursues maximum profit. Economic roots of breaking trust come from the tremendous contrast between the low cost of discredit and maintaining the credibility of expensive cost.