视觉符号意义的生产及其影响因素

The Production of Visual Symbol's Meaning and the Influencing Factors in the Process

视觉符号意义的生产是一种符号解释过程,在遵循符号学一般规律的同时,利用自身的独特功能和属性参与意义生产。视觉符号的解释首先离不开意义生产过程中的情境制约,同时其自身的双重属性以不同方式介入解释,并伴随视觉符号接受者的情感及隐含态度一起参与意义的生产,使得意义的解释过程充满复杂性。

The production of the meaning of visual symbols is a process of interpretation, which is complying with the general rules of semiotics, but also uses their own unique features and properties involved in the production of meaning. First, the interpretation of visual symbols is inseparable with the situational constraints in the production process of meaning. In addition, the dual attri- butes of visual symbols itself which refers the nature of contract and the involving properties involved in the interpretation in dif- ferent ways. Together with the visual symbols recipient＇ s emotion and implicit attitudes, they involved in the production of mean- ing, which making the interpretation process fraught with complications.