区域中小型民营制造业物流管理最优决策模型研究

Research on Optimal Decision Model of Logistics Management of Regional Small and Medium Sized Private Manufacturing

针对中小型民营制造业物流管理的最优问题,通过分析制造商与材料供应商、零售商以及消费者之间的贸易行为,给出了制造商物流管理最优决策模型和制造商最优决策策略,其中模型既包含传统销售和网络销售的双重渠道也考虑补贴机制,并给出了经济解释.最后通过具体算例验证了模型的合理性和有效性.

To solve the optimal problems of logistics management in the small private manufacturing industry in Linyi city ,we analysis the commercial behavior between manufacturers and materials suppliers ,retailers and consumers ,pointing out the optimal decision model of manufacturer logistics management and optimal decision strategy, where,it not only includes the traditional sales and network sales also subsidy mechanism , and then giving the economic interpretation .Finally giving the concrete example to verify the rationality and validity of the model.