网购井喷下大庆现货商场营销模式转型研究

Research on Marketing Model Transition of Department Stores and Shopping Centers in Response to E-business Shocks in Daqing

网购的快速发展已经给现货商场带来了巨大的冲击,现货商场从业者应提高互联网意识、加快营销模式转型。基于对大庆现货商场发展现状的分析,结合电商对现货商场的冲击数据,研究了电商冲击下消费者购买决策过程的转变模式,最后提出了大庆现货商场营销模式转型的出路。

With the rapid development of online shopping,the practitioners of department store and shopping mall should promote their internet awareness and create the highly effective marketing model in response to E-business shocks. Based on the investigation of department stores and shopping centers in Daqing,the impact of E-business had brought to retailers. The new purchase-decision process pattern of consumers based on E-business was constructed and the transformation of marketing model was proposed.