老街文化产业开发的对策研究——以屯溪老街为例

Countermeasures Study of Street Culture Industry Development——Taking Tunxi Old Street as a Case

老街文化是黄山市中心所在地文化产业的一个重要组成部分,是促进本地区经济、社会、文化协调发展的一个重要途径。以屯溪老街作为研究对象,通过调查问卷对老街的知名度、游客对老街的看法和观点、行业发展潜力、政府贡献、新行业开发预测、特色开发等6个方面进行分析,得出屯溪老街的发展现状,同时提出老街文化产业开发的对策研究。

Street culture is an important part of culture industry in the centre location of Huangshan city,which is an important way to promote the coordinated development of regional economic,society and culture. Used Tunxi old street as the research object,6 aspects of street visibility,street views and opinions of tourists,industry development potential,government contribution,the new industry development prediction and characteristic development were analyzed by the questionnaire survey,which obtained the development situation of Tunxi city and put forward countermeasures of street culture industry development.