期刊文献+

中式快餐业:待解的迷局 被引量:2

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摘要 “荣华鸡”、“阿德鸭”黯然退却,“红高粱”、“潭鱼头”卷土重来。屡战屡败,屡败屡战,除了坚韧的品格、不懈的追求,还剩下多少值得自豪的荣耀?看洋快餐大快朵颐,听土快餐风声鹤唳,叹高歌猛进的快餐潮头何时有你“手把红旗旗不湿”的矫健身影?
作者 吴畏
机构地区 本刊记者
出处 《中国市场》 2000年第12期42-45,共4页 China Market
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同被引文献17

  • 1饶国慧.西式快餐在中国——文化分析[J].科教文汇,2007(14):171-172. 被引量:3
  • 2张海燕,张昌亚.中式快餐与西式快餐的优劣势分析[J].科技经济市场,2006(7):184-185. 被引量:6
  • 3中国烹饪协会.中国餐饮百强经营情况分析及百强名单[EB/OL].[2009-06-05],http:∥www.westfood.com.cn.
  • 4Paeratakul Set. al. Fast - food consumption among US adults and children : dietary and nutrient intake profile [ J ], Journal of The American Dietetic Association, 2003 (103/10) : 1332 -1338.
  • 5French S A. Harnack L. & Jeffery R W. Fast food restaurant use among women in the pound of prevention study: dietary, behavioral and demographic correlates [ J ]. International Journal of Obesity, 2000 (24) : 1353 - 1359.
  • 6Lee M. & Francis M. Consumer evaluations of fast food services: a cross - national comparison, The Journal of Services Marketing, 1997(11/1 ) : 39 -52.
  • 7Louviere J J. Using discrete choice experiments and muhinominal logit choice models to forecast trial in a competitive retail environment : a fast food restaurant illustration [ J ]. Journal of Retailing, 1984 (60/4) : 81 - 108.
  • 8Kara A. Kaynak E. & Kucukemiroglu O. Marketing strategies for fast - food restaurants : A customer view [ J ]. International Journal of Contemporary Hospitality Management, 1995 ( 7/4), 16 - 22.
  • 9Witkowski T H. Ma Y L. & Dan Z. Cross - Cultural Influences on Brand Identity Impressions : KFC in China and the United States [ J]. Asia Pacific Journal of Marketing and Logistics, 2003 (15/1/2) : 74 -88.
  • 10Knutson B J. College Students and Fast Food : How Students Perceive Restaurant Brands [ J ]. Cornell Hotel and Restaurant Administration Quarterly, 2000(41 ) : 68 - 74.

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