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消费者网络购买决策感知风险影响因素分析——以在线评论为研究对象 被引量:5

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摘要 由于网络购物的先天缺陷,以及其他一些不可控因素的影响,造成网络消费者在进行网络购物时产生购买感知风险,从而影响网络消费者购买决策,这直接关系到企业的销售额的大小,继而导致利润的下降。本文通过对网络在线客户评论进行分析,从而得出其影响消费者购买感知风险的影响因素以及目前现存的问题,并提出相关策略。
作者 杨娟丽
出处 《商业时代》 北大核心 2014年第14期68-69,共2页 Commercial
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