电子商务在房地产企业中的应用

Application of E-commerce in Property Development Enterprises

房地产电子商务将会发展成未来房地产企业经营的重要手段之一。从房地产电子商务发展的现状着手,思考房地产电子商务发展过程中产生的问题和瓶颈,并提出解决策略,为房地产企业的电子商务发展铺平道路。

E-commerce will become one of the important approaches for property development enterprises in the future. In view of the current development status or E- commerce in the property development industry, this article presents the possible obstacles and bottlenecks that E-commerce might encounter as well as the relevant solutions so as to create a favorable environment for E-commerce in such industry.