福建省农村居民出游特征、障碍性因素与破解对策

Travel Features,Barrier Factors and Solve Measures of Rural Resident in Fujian Province

以福建省4县(市、区)为研究样本,通过实地调查研究其农村居民出游特征与障碍性因素。研究发现,福建农村居民旅游活动层次偏低,旅游消费结构不合理,对旅行社认同度低等。旅游认同度较高,但存在众多障碍性因素制约了出游出行,受心理因素制约最大,其次是时间和经济因素,但不同障碍性因素对不同社会经济属性的农村居民制约程度各异,从供应与需求方面提出破解障碍与拓展市场的对策。

Setting 4 countries in Fujian Province for example,this paper analyzed the travel features,barrier factors of its rural residents by field survey. The research results revealed that,tourist activity of rural resident was on low level,tourism consumption was unreasonable, and recognition of travel agent was low. The recognition of tourism was highly,but there were many barrier factors hindering realization of travel. Mental factor played the most passive role,followed by time and economic factor. Barrier factors played different roles in various populations. Lastly,on the respective of supply and demand,this paper made some suggestions to break travel barrier factors and expand rural residents market.