养老旅游意愿影响因素实证分析:基于推拉理论

Old-age Tourism Wishes Empirical Analysis of Factors Affecting: Based on Push-pull Theory

基于推拉理论,以海南省为养老旅游目的地,对少数民族地区老年人旅游活动进行研究。运用结构方程模型对推拉因子与参加意愿、推荐意愿和关注意愿之间的影响关系进行实证分析,全面揭示养老旅游意愿的影响机制。研究结果显示:①推力和拉力维度各潜在因子之间相互影响,推拉因子对旅游意愿有直接的、正向的影响关系;②性别、年龄、学历、年收入等不同属性直接影响着推力与拉力之间的关系;③老年人养老旅游意愿受动机因子影响最大,推力因子优于拉力因子;④旅游意愿中受到影响程度最大的是参加意愿,其次分别是推荐意愿和关注意愿。

On the basis of the push and pull theory,baking pension of Hainan Province as a tourist destination,the elderly ethnic minority areas were studied,using structural equation modeling to push and pull factors and participate affect the relationship will,willingness to recommend the wishes and concerns between the empirical analysis to reveal the full impact of the pension system travel wishes. The results showed that： ①Push and pull dimensions of each potential interactions between factors,push and pull factors of tourism willingness had direct,positive impact on relations; ②Gender,age,education,annual income,such as different attributes directly affected the relationship between the tension force,while the relationship between the factors were different according to different groups; ③The elderly tourism wishes mostly affected by motive factor,push factor than pull force factor; ④Tourism wishes subject to greatest influence was the willingness to participate,followed by the willingness to recommend and attention will.