城市居民国内旅游需求影响因素分析及对策研究

Analysis of Factors Impacting on Domestic Tourism Demand among Urban Residents and Countermeasures Research

在已有的城市居民国内旅游需求影响因素评价指标体系的基础上,选取具有代表性的可量化的指标构建评价指标体系,基于我国2012年各地市统计年鉴的数据,采用因子分析法和灰色关联分析法对城市居民国内旅游需求影响因素进行分析。结果显示,经济水平因子、交通运输因子、教育文化因子与城市居民出游率和人均旅游花费之间的关联度存在差异。在此基础上,针对各主要影响因素分别提出了促进城市居民国内旅游需求的对策建议。

Based on the factors of the existing evaluation index system of urban domestic tourism demand,this paper selected the most representative quantifiable indicators to build the evaluation index system. This paper tried to use the method of factor analysis and the gray relative analysis to probe into the factors which could affect the demand of urban tourism on the basis of the tourism yearbook of China in the recent years. Results showed that the level of economic,transportation,education and cultural were closely related to the rate of the travelling of city residents and the per capita spent on tourism. This paper also put forward some countermeasures to promote the demand for urban domestic tourism.