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创新型城市文化品牌塑造探究——以意大利都灵为例

The Branding Study of Innovative Urban Culture:a Case Study in Turin,Italy
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摘要 创造力已经成为全世界城市规划和城市宣传策略的一个主要关键词。通过研究意大利都灵在城市品牌建设方面弘扬和展现创意城市理念的努力,得出的主要结论是根深蒂固的工业特征会带来偏见,不利于城市"新经济"的发展和"创意"愿景的实现。 Creativity has become one of the world’s major urban planning and urban keyword publicity strategy. How Turin promote the brand in the city building materials and strategies and demonstrate the concept of creative cities is studied. The main conclusion is:ingrained prejudices will bring industrial characteristics;city is not conducive to the“new economy”and“creative”vision realized.
作者 刘薇
出处 《唐山师范学院学报》 2014年第3期108-112,共5页 Journal of Tangshan Normal University
基金 北京市委宣传部文化创意产业专项基金项目(030)
关键词 城市文化 品牌塑造 都灵 city culture brand building Turin
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参考文献6

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