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O2O模式下渠道冲突对策浅析

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摘要 O2O作为一种新兴的电子商务模式,将线上拉客与线下消费有机结合起来,已为众多企业所接受并广泛应用.然而,O2O模式与生俱来的线上与线下渠道相冲突的弊端也日益凸显.本文在对O2O相关概念、营销渠道及应用现状进行分析的基础上,有针对性地提出解决O2O模式下渠道冲突的对策措施,以增强O2O模式的适用性和有效性.
作者 袁帅
出处 《中国电子商务》 2014年第9期15-15,共1页 E-commerce in China
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