卷烟企业产品研发的创新管理模式

Discussion on the Innovative Management Mode of Tobacco Enterprises' Product Research and Development

阐述了卷烟企业自主品牌研发的必要性,从产品研发的创新水平、过程管理、绩效评价体系、技术交流等方面,分析了产品研发管理中存在的问题,并提出了一些改进建议。

This paper expounds the necessity of tobacco enterprises＇independent brand research and development, and from aspects of the innovation level, process management, performance assessment system, and technical exchange, etc., analyzes the problems existing in the management of product research and development, and puts forward some improvement suggestions.