摘要
在未来时代 ,“文化力”日益成为经济发展和社会进步的内在驱动力。科技创新促进新产品开发的速度 ,也使得现代产品中的文化含量和文化附加值越来越高。文化和科技在投入产出中的贡献率越来越大 ,人们物质生活水平的提高要求企业的生产和服务更加重视消费者的审美要求。国际间贸易往来和营销活动中的文化融通越来越重要。这些新的变化 。
Cultural force will become an ever more forceful internal impetus to the economic development and social progress in the future. Technological creation, while speeding up the invention of new products, makes modern products contain in themselves increasingly more cultural elements. Culture and technology contribute more and more to the input and output of products, and with the rising of the people's living standards, enterprises, in offering products and rendering services, are required to pay more attention to the esthetical taste of the consumers. Cultural blending taking place in world trade relations and world market become more and more important. These changes are all manifestations of the development of economy culture integration.
出处
《北京行政学院学报》
2000年第4期68-71,共4页
Journal of Beijing administration institute