防晒品包装的创新

Innovation of sun care package

防晒品包括日光防护、晒后护理品以及美黑产品,而全球美黑产品市场呈现下降趋势,属于一个相对饱和的市场。目前,随着人们对预防日光UVA和UVB射线意识的逐渐增强,消费者对防晒品的要求是使用便捷,生产商也对防晒产品及其包装越来越重视。

Self-tanning products are on the decline globally, and it is a relatively saturated category. Sun care comprises the sun protection, after sun and self-tanning categories. As today＇s consumers are becoming increasingly aware of the need to use sun care products that offer protection from both UVA and UVB rays, consumers require convenience in terms of application and usage. The producers also consider more and more the sun care, and its packaging.