1Silk AJ, Urban GL. Pre-test-market evaluation of new packaged goods: a model and a measurement methodology[J]. Journal of Marketing Research,1978,15(2):171,91.
2Luce R. The choice axiom after twenty years [J]. Journal of Mathematical Psychology,1977,15:215,33.
3Lesourne J. A theory of the individual for economic analysis [M]. New York: North-Holland,1977.
4McFadden D. Conditional logit analysis of qualitative choice behaviour[C]// Zarembka P, editor. Frontiers in econometrics. New York: Academic Press, 1970.
5McFadden D. Quantal choice analysis: a survey [J]. Annals of Economic and Social Measurement,1976,5:363,9.
6McFadden D. Advances in computation, statistical methods and testing of discrete choice models[J]. Marketing Letters,1991,2(3):215,30.
