摘要
根据电信运营商的特点,运用DEA有效性分析方法,构建营销费用投放效率评估模型,对营销费用投放的产能效率和规模效率进行评估,查找存在的问题,帮助管理者更有效地管理使用营销费用。
According to the characteristics of telecom operators, it uses DEA analysis method to construct marketing cost efficiency eval-uation model, to evaluate the marketing costs on productivity efficiency and scale efficiency, and finds the problems to help the managers to make effective use of marketing cost management.
出处
《邮电设计技术》
2014年第5期80-82,共3页
Designing Techniques of Posts and Telecommunications
关键词
营销费用
效率评估
DEA模型
Marketing costs
Efficiency evaluation
DEA model
