BP和壳牌发展战略比较分析

The Comparative Analysis of BP and Shell's Development Strategies

回顾分析了英国石油公司(BP)和壳牌石油公司的发展历程。对其发展过程中业务由单一化走向上下游一体化的共同特征进行了解读。BP和壳牌不同的结构调整模式均有效地改变了公司的投资回报水平,BP的投资回报水平不及壳牌,主因是BP激进并购与剥离发展模式导致大量管理成本支出。从借鉴和学习的角度,提出对新兴石油公司调整发展模式、优化结构的建议。

The article reviews the development course of Briti sh Petroleum（BP） and Royal Dutch/Shell Group（Shell） and unscrambles the common characteristi cs of the business tendency from simplifi cation to upstream and downstream integration emerging in their development course. The different structural readjustment modes of BP and Shell both eff ecti vely changes their ROCE level, BP’s ROCE level is not as good as Shell’s, the main reason is that BP’s development mode of radical M＆A and separation resulted in a great deal of management cost expenditure. From the angle of using their experience for reference and learning from them, the author puts forward suggestions for rising petroleum companies to readjust development mode and opti mize structure.