基于CREM理论的企业海外并购文化整合动态循环模型

The Dynamic and Circular Cultural Integration Model in the Process of Overseas M&A of Enterprise based on CREM Theory

受民族文化的发展历程、意识形态领域的差异和企业文化发展处于初级阶段的影响,我国企业海外并购过程中面临的文化风险更加复杂,在文化整合过程中存在着心态不成熟、方法不完善、体系不健全等问题。海外并购文化整合中的文化风险体系具有风险、人、时间三个维度,通过动态循环的文化整合模式,可以在全面风险管理理念的指引下,使文化风险的整合充分发挥缓冲和指引的功能,从而有效实现两种文化体系的融合与创新,保证新的文化体系与企业经营之间的高度契合。

Influenced by the historic process of cultural development, ideology difference and immature corporate culture, the cultural risks faced by Chinese enterprises are more complex in the process of overseas M＆A. Chinese companies lack mature mentality, efficient integration methods and sound integration system. The cultural integration in the process of overseas M＆A consists of three dimensions ： time, risk and people. Through dynamic circular cultural integration model, the integration can play a buffering and guiding role to realize the innovation and integration of two kinds of culture, which can lead to a high-degree match-up between the cultural system and the company operation.